CoreData’s team is a complementary blend of experienced market research, financial services, marketing and media professionals, who together combine their years of industry experience with

  • Andrew Inwood

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  • William Roberts

    BA History
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  • Daniel Zorrilla Fernandez

    BA Economics and Politics
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  • Matthew Craig

    BSC Hons Management Sciences
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  • Demy Limbo

    Lead Analyst
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  • Andrew Inwood

    Andrew Inwood is the founder and principal of CoreData and has more than 30 years’ experience in the Australian financial services industry. He started his career at Rothschild Australia Asset Management where he headed the marketing team, before moving to AMP Investments where he spent more than a decade. During his time at AMP, he was seconded to Virgin Direct in the UK to help establish the finance and investment arm of the group.

    Andrew returned to Australia to be marketing director of Wizard Home Loans. From Wizard he moved to Telstra where he spent three years as general manager of applications and hosted services, before leaving to start CoreData. In the past 20 years, CoreData has expanded out of Sydney to have offices in Perth, London, Boston and Manila.

    Andrew is the author of more than 50 pieces of significant research into clients and their behaviour and has a particular focus on the value of the client experience in financial services. He is a highly regarded speaker and has delivered keynote speeches in every Australian capital city, London, Edinburgh, New York, Tokyo, Queenstown, Monaco and Berlin.

    Andrew has served on a number of charity and sporting club boards and been a seed investor in and director of a number of start-up businesses, particularly in the online sector, a practice which he continues to this day.

    He has a Bachelor of Economics from the University of Sydney ASIA.

    William Roberts

    Will is the editorial director of CoreData International.

    He joined CoreData Research in 2015. Will has a solid background in journalism and a proven track record in breaking stories across a range of leading trade titles. He started his financial journalism career at Newsquest before taking up roles at Euromoney, Incisive Media, and S&P Global Markets Intelligence. He graduated from the University of Liverpool with a BA (Hons) in History.

    Away from the world of finance, Will enjoys running, football, and travel.

    Paul Sinthunont

    Paul joined CoreData Research in 2012 as a Research Consultant.

    Before this, he spent time at UCL studying for an MSc Public Policy where he focused on regulation and policy evaluation. He also read for an MSc in Economics at the University of Warwick, writing a dissertation investigating the impact of information communication technologies on GDP and labour productivity in Taiwan.

    His undergraduate degree was a BA (Hons) in Politics, Philosophy and Economics at the University of Manchester.

    Daniel Zorrilla Fernandez

    Daniel joined CoreData Research in 2014 as a Research Consultant.

    Before this, he spent time at UCL studying for an MA in Comparative Economics and Policy where he focused on econometrics, regulation and corporate finance.

    While completing his studies, Daniel worked as a business analyst for Introfund Consultancy in London where he produced research to help assist Chinese investors seeking entry in the UK market.

    Daniel has also worked oversees including tenures at EL Espectador in Columbia and the Economics and Trade Office at the Spanish Embassy in Turkey.

    He also has a degree in Economics & Politics from the Queen Mary University.

    Matthew Craig

    Matt joined CoreData as a senior consultant in 2019, following over 20 years' experience as a financial journalist which included spells at Euromoney Institutional Investor, as European content director for the online II Network, and at Financial Times Business, as editor-in-chief of Pensions Week and Pensions Management, as well as launch editor for the Pensions Gym.

    During his career as a journalist he won several awards, including Trade/Professional Magazine of the Year for Pensions Management in the Personal Finance Media Awards 2000, the ABI Pensions Journalist of the Year in 2005 and the Outstanding Contribution to Institutional Journalism in the State Street Press Awards 2009.

    Outside work, Matt is a keen cyclist, cricketer and a trustee for the Blue Elephant Theatre in Camberwell, London.

    Demy Limbo

    Leveraging her strong experience in quantitative and qualitative research projects, Demy is responsible for ensuring CoreData's research function observes the company's quality standards. She is also responsible for managing and improving processes through use of new technology.

    She holds a bachelor's degree in Psychology from the University of the Philippines - Diliman and has been in the market research industry since 2013.

    Outside of work, Demy is a film enthusiast and a photography hobbyist with a penchant for black &; white and cinematic photos.